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It has always been a great challenge finding the right e-commerce vendor that fits in perfectly with your business needs, either you are expanding, diversifying or what have you. It is very necessary for a brand to be portrayed uniquely in the light of their competence.

Setting up an effective e-commerce enhances this objective as they can be leveraged as a support tool for the brand being promoted.

The following sufficiently sums up what you should do when you come to this defining point in time:

·Know your needs and research the vendor that can fulfill that need. It is pertinent, real pertinent, that you check out the vendor’s clienteles to be ensure that they can deliver what they say they will deliver. Check out their business delivery methods and processes. How long have they been in business? What is their success ratio? Do they have the required technical ability? What of personnel and the needed infrastructure? How good is their customer service? What is the cost of implementation and maintenance? Once you are able to determine these and other pertinent questions, your base is covered to some extent.

·Look for a true and dynamic vendor. Get one who is well-accustomed with your business process as well as the general business of e-commerce. It’s more like saying you need a ‘partner’ vendor that will be able to grow your business and establish your brand. This goes well beyond just the initial setup and launch of the system.At the end of the day, e-commerce is all about accomplishing set objectives. Ultimately, a company should choose a vendor that fully understands and can align with their objectives.

·Decide on the e-commerce solution to use. Generally, there are various forms of e-commerce solutions ranging from off-the-shelf to custom-built platforms. About 70% of a business needs can be captured by the off-the-shelf solutions, while the remaining 30% can only be fulfilled by customizations. Depending on what is good for your particular business, you can go for either of the two. But for small and emerging businesses that may be priced out of a more customized solution, the e-commerce solutions based on the popular open-sourced Magento platform is a very good alternative. Your e-commerce store can pretty well be set up and interfaced with multiple storefronts and marketplaces very quickly. For a global brand, this can be a good solution.

·Give your users what they need. The emerging trends in e-commerce solutions include those in the areas of balance in personalization, the social commerce, and the power of patronage through the shopping experience. A delicate balance between content and commerce is all that brands need to stand out. Consumers will always go for what they want and if you don’t give them, they will go elsewhere.

·Be prepared to spend good money. Any good solution speaks of good investment. Be ready to invest good money. When launching a new e-commerce initiative, companies should be looking at spending about $50,000 or thereabout for its implementation. Customizations have to be done with a host of tweaking that goes with it. Note that because the solution of an e-commerce company is cheap, it means that their services may not be at par, and vice versa. Go for what is good for you.

In essence, these have a more profound focus and effect on the creative and speculative aspects of the brand you want to promote in association with commercial transactions. It is therefore very important to put into consideration some of the above basic check-lists before you make that far-reaching decision.

Mayuri Infomedia is a leading Web Design and Development Company in Chennai, India. We are working for various types of E-commerce websites for retail business and corporate companies as well. For any eCommerce website solutions visit our Website here.

E-commerce has evolved thanks to mobile and social. New technologies have transformed the way consumers shop, review and search for products online. Advertising strategies have been disrupted by mobile apps and micro e-commerce sites. Informed shoppers now enter store locations equipped with powerful search capabilities that grant access to the best prices possible.

In order to capitalize on 2013’s biggest e-commerce trends, retail enterprises should aim to create a more engaging and personalized shopping experience in addition to embracing new technology and marketing strategies.

Micro E-Commerce as a Way to Streamline the Process

A recent trend for marketing and online shopping is the micro e-commerce site. E-commerce should be embraced as a way for creating memorable experiences which play on the unique aspects of online and in-store shopping. If certain items are unavailable, direct a shopper to a micro e-commerce site for streamlined access to products that may not be in stock.

Micro e-commerce sites serve as segmented webpages devoted to timely and specific products and offerings. Often micro e-commerce sites are developed to correspond to the time of year, holidays and time sensitive offers. Similar to a blog, the micro e-commerce site streamlines the process of finding specific segments of products. Think about a Best Buy micro site dedicated specifically to media products. Customers can easily access all available film, music and video game selections from one centralized place.

Adapt to Remarketing and Know How Shoppers Shop

Marketers are beginning to acknowledge the importance of understanding the context for how informed customers shop. They access user generated content, multiple review sites and conduct price comparisons at different times using various channels. Often times their activity can provide insight into why they left a shopping cart filled without making a purchase. Mostly, remarketing aims to bring that user back to your site to make a purchase.

This technique effectively reaches out to customers on different parts of the web to maximize outreach. By using data regarding the site user’s visit, marketers can better understand the nature behind a customer’s choice to purchase certain items or reject others. Advertising efforts can be redirected to the sites that people who didn’t make purchases visit after leaving your site.

Social Integration Can Personalizes Shopping

Worldwide increases in e-commerce have forced some retailers to consider reductions in physical store space as a cost saving solution. Although this tactic can save capital in the short term, it is not a worthy long term solution. Embracing social media integration is a great tactic for enhancing the experience of both etail and retail shoppers.

Integrating the capabilities of social media connectivity and mobile apps can introduce an added layer to the physical process of shopping. Location tagging, sharing features as well as incentivized rewards can serve to revitalize the interaction shoppers have while inside a store location. For instance, offering rewards for sharing recent purchases on social media can drive in-store visits while also considering to potential e-commerce purchases within the customers network.

Mobile Devices as Digital Shopping Centers

Smartphone attributed web traffic has increased over 100% from 2011 to 2012. Total e-commerce sales are projected to top $87 billion by 2016. Retailers introduced in capturing some of that market must adapt to new technology. Facebook is developing a new ad tactic that use mobile app download advertisements to increase brand notoriety and customer interaction. App downloads create longer periods of interaction than a simple page like.

Considering the fact that 50% of in-store shoppers use mobile devices during a shopping trip, mobile apps that offer discounts, special offers and reward points converge the in-store experience with e-commerce.

Icreon Tech is an IT consulting firm based in NYC. We have worked with prolific enterprises such as Pepsi Co., New York Road Runners, National Geographic and more. Take a look at our services and speak with one of our consultants today: http://www.icreon.us.

The growing use of IT solutions for managing businesses has allowed companies to improve their operations, simplify their procedures and to provide overall better services to their customers and partners.

With the use of many systems however, the problem of communication and data sharing has come to the attention of businesses. It is important for the information systems to be efficient as well as secure, that data saved and shared in different formats should be exchanged seamlessly between B2B from within the data center or in the cloud.

This problem is particularly important when thinking of e-commerce systems and how it fosters application integration and promotes strategic business initiatives with trading partners over the Web.

Electronic commerce has been revolutionizing the business world by transforming how companies:

1. Carry out processes
2. Exchange data over the Net
3. Make real-time decisions and reporting
4. How companies and the public at large buy and sell goods online
5. Process payments

The future of e-Commerce apparently lies with the necessity to set up an online marketplace and enable use of B2C online shopping to help grow a business, but also to simplify and drive more sales.

Presently, the e-commerce presence continues to expand. Shopping online, in fact, has been a customer’s favorite for its ease and immediacy. The means of e-Commerce shopping allows consumers to choose, compare prices and decide what to buy in the privacy and convenience of their own house or while on the go through their mobile devices.

E-commerce requires the integration of different systems that need to work together: the inventory application, the e-commerce clients’ interface, the shipping and suppliers module are all elements that need to work together in order for each transaction to be carried forward seamlessly. Moreover, the data exchange needs to be effectively carried forward regardless of the different formats in which info is saved and manipulated.

The job of providing a common ground for all systems is done by specific software. Microsoft offers one of these solutions through the BizTalk suite that comprises of a series of applications that makes communication between disparate systems possible.

BizTalk uses Extensible Markup Language (XML) as its common data exchange language, which can be used to implement e-commerce. The suite is able to integrate different systems and allow seamless communication between business partners (suppliers, retailers, shippers, etc… ).

Microsoft BizTalk Server’s main feature includes a simple installation, comprehensive support for managing the e-commerce applications and better ways to allow BAM (Business Activity Monitoring).

Consulting companies can help in the implementation of systems for BizTalk and can advise on how best to use its functionalities to improve business operations.

An example of a business that had a successful implementation of a BizTalk solution was Author Solutions, Inc. (ASI), an e-commerce firm who specializes in services for self-publishing authors.

As ASI’s services include publishing, marketing and selling books, it was important that all different sectors of the business were fully integrated and communicating. The solution that was recommended an ultimately implemented used a combination of Microsoft Commerce Server 2007 and Microsoft BizTalk Server 2006 R2.

These two key technology solutions allowed ASI to build an integrated platform that was able to connect in the best way all of their departments, from the office in charge of promotion to the content management section and the sales department.

With the new systems, ASI’s portal was connected to the e-Commerce front-end system allowing their users access to a variety of information and reports related to their account and the e-Commerce sales. BizTalk adapters allowed them to also import, query and export product items. Even product catalogs were able to be updated in real time, which is essential for both sales staff and clients. In addition, this Microsoft software framework added secure integration and Web services integration layer platform to advance its business conditions.

The e-commerce revolution is definitely going to have a lasting impact for many industries to come where they will rely on BizTalk and Commerce Server to achieve their business goals.

Although this transformational period is in full swing and still creating a buzz, it wouldn’t be possible without software solutions that allow companies to fully exploit the capabilities of their information systems. BizTalk is such a solution to implement a new CRM solution – the integration of this suite with existing information systems is paramount for allowing businesses to grow and provide better services to their customers.

Please visit Innovative Architects.

Gone are the days when the cash bills were the only way of human survival in the market. Nowadays, you can find almost anything in one’s wallet but a meager change of cash. Why? Clearly, because it’s the age of e-commerce! Let’s have a look at what E-commerce is.

The boom of internet has absolutely changed the overall lifestyle of people in past couple decades. Not only it altered the social or political aspects of human life, but it also made the greatest advancement in the economic side. The way people deal with their money now, is nothing like it used to be thirty or even twenty years ago. Plastic cards, which earlier replaced paper money, are now substituted themselves by apps like Google Wallet. Today, one just need to keep his phone handy to make any kind of money transactions within seconds.

E-commerce, the short for ‘Electronic Commerce’, is basically the way of managing business over the internet. The term, within itself, is really vast and encircles many forms and ways of how all these finances are circulated over the internet. One of the biggest examples of e-commerce is what the world knows as “Online Shopping”.

Online shopping, much similar to the conventional shopping, is completely done over the internet. People search for their desired stuff, compare the prices with other vendors, select the best deal offered, and wrap it up by making an ‘Electronic Payment’, which is another major example of e-commerce. The bought item is then delivered to the customer’s given address within a specified timeframe through various mail service providers.

Some other great examples of e-commerce include, but are not limited to, online banking, auctions, ticketing, billing, and etc. All the transactions in e-commerce, are either made between business to business, business to consumer, or between consumer to consumer. Unlike conventional form of businesses, e-commerce is highly used and regarded by a large number of people, mainly because of its globalized stature.

Keeping the substantial importance of e-commerce in mind, the companies make great efforts to hire qualified personnel, which can help build secure and functional websites for their businesses. That is where the role of SEO becomes extremely inevitable. From design development to checkout process, the SEO experts play great role in building or rebuilding one’s business website and overall reputation over the internet.

In the times like these, when every business seems to be making their mark on internet, it is truly essential to get the best SEO services possible for your business, especially if you’re a novice in this field. The SEO experts or agencies are qualified entities that are trained not only in terms of technology but also in sales, marketing and advertising. They use various marketing skills, business strategies, and advertising ideas to take their clients’ business to the unreachable heights of success.

So if you’re a new entrepreneur or an established business, who wants to enter the gigantic world of e-commerce, it is highly recommended that you look for an SEO team that is well known and experienced in its course of work. You can find a large number of agents and companies that can get your work done in no time. You can discuss your objectives, explain your concerns and get customized services that best suit your expectations, all within your own given budget. And if your finances do not allow hiring SEOs, even then you don’t need to worry. There are many websites that help develop your e-commerce sites and pages for free, but of course, their services are limited as well. Either way, the job is tricky, so you have got to be savvy!

Wilfred Louis is one of the most experienced writers in the internet industry, he is creating industry based content from past 6 years. He usually writes about marketing and strategies of internet marketing, he is working with E-Business Xperts who provides the best of all website solutions, from E-Commerce to Search Engine Optimization – SEO. EBusinessXperts provides it clients every solution for their small, mid sized, and large scale businesses.

While B2B e-commerce isn’t a new concept, its adoption rate has lagged. Many organizations could benefit greatly from adoption of a B2B e-commerce platform and has identified a few tips to consider before doing so.

At its core, e-commerce translates into instantly available, comparable and configurable products and services. With price quotes, contract renewals and comparisons available at the business user’s fingertips, B2B e-commerce opens up new opportunities for companies to initiate the buying process. Business consumers no longer need to be waited on, but can instead research the products and services they require – information which is also immediately available to the sales team.

They say a picture is worth a thousand words – but a lack of product images can be worth a lot more if you lose a sale! With images, the business buying process becomes a dynamic shopping experience. Through the use of images, video and even CAD integration, B2B e-commerce allows for a new dimension in product evaluation. Would you buy a car without first seeing what it looks like? Why should business procurement be any different?

Adding e-commerce functionality can increase new sales opportunities, but current customers can also benefit. B2B e-commerce allows for customized profiles, which upon logging in, provide customers with recommended products, click-of-a-button re-ordering, and contract renewal options. With easy-to-update admin capabilities, pricing and discounts stay connected with customer profiles to ensure customers keep coming back.

A B2B sales experience is an interaction between two or more businesses that involves the sale of goods and services. A good B2B sales experience is important because it determines whether a customer will stick with a certain supplier or not. Adding e-commerce functionality can increase new sales opportunities, but current customers can also benefit. B2B e-commerce allows for customized profiles, which upon logging in, provide customers with recommended products, click-of-a-button re-ordering, and contract renewal options. With easy-to-update admin capabilities, pricing and discounts stay connected with customer profiles to ensure customers keep coming back.

B2B e-commerce should work for you and your customers, allowing for a variety of payment options and multi-currency, as well integrating with your ERP and CRM systems. Fully leverage previous IT investments and never sell an out-of-stock product or an invalid configuration, no matter what. When you are ready to add e-commerce, beware of creating a barrier between customers and sales reps. E-commerce should create a new platform for customers and your sales team to connect – include pictures, bios and click-to-dial functionality into customer portals to allow them to stay in touch with their rep.

While B2B e-commerce isn’t a new concept, its adoption rate has lagged. Many organizations could benefit greatly from adoption of a B2B e-commerce platform and http://www.tradeguide24.com/ has identified a few tips to consider before doing so.